Scheer GmbH

IQPC

Cyber Security Digital Summit

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Challenge

Scheer invites customers and other interested parties to the Scheer Digital World Congress every year. Around 200 participants take part at the innovative congress. One of the challenges is to provide each participant with individual information that is tailored to his or her interests. Experience shows that congress participants prefer the digital way.

This allows them to access the information conveniently on their smartphones, tablets or desktop, regardless of time and place. In this context, Scheer wanted to create a platform every participant could access to concentrate on the content that really interests him or her.

Goals

Together with eventbaxx a platform that bundles all information and offers it individually to each participant should be established. The requirements also included the measurability of marketing activities and ROI. By analyzing the special interests of the participants, Scheer wants to be able to derive further key topics for subsequent events.

Result

The implementation took place at the Scheer Digital World Congress 2017. The congress offered three different tracks on the topics ''Digital Transformation'', ''Intelligent BPM'' and ''SAP''. Scheer created content for all theme tracks, which were filled with contents like whitepapers, eBooks or factsheets. Depending on the previously defined interests, the relevant content were displayed for each participant.

In addition, a bag was created, which was sent a few days after the congress, including videos and presentation slides. It was possible to track which contents were viewed and which topics received the greatest attention. At the same time, it is ecologically aware, as there is no need to print paper-based information material. Scheer will also use eventbaxx for subsequent events.

Results

Opening rate of >86%

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High level of interaction

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Sustainable

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What Scheer said

Quote

With eventbaxx we were able to provide all participants with important information, before and after the congress. A positive side-effect was that our partners and exhibitors could also share information. In contrast to the print materials used so far, the interaction and success of actions can be measured exactly

Katharina

Katharina Fuchs

Event Marketing Manager

Scheer GmbH

Initial situation

IQPC goes beyond the traditional event experience and offers enhanced learning and networking opportunities. The company hosts 1200 events on 6 continents, including the Cyber Security Summit, which is not a classic on-site conference, but an online event comparable to a webinar.

The conference deals with the topic of cyber security in order to introduce companies to the increasingly importance of the topic and to provide further training in it. As new hazards are constantly arising, the responsibles for security can’t handle it alone anymore. IQPC wants to explain the emerging possibilities for cyber security in a worldwide conference.

Objective

IQPC was looking for a tool that enables them to provide the content of the conference to the international participants in digital form after the event. With eventbaxx the company has found a partner with whom this request is possible. eventbaxx has also taken over the creation of the content of the digital conference bag. IQPC handed over the content of the conference, for example the key notes of the different speakers, already during the event. In that way, the information could be handed over to the participants directly after the event.

Result

The digital conference bag eventbaxx was very well received by the participants of the Cyber Security Summit. Every second participant interacted with the coupons and thus with the contents of the conference and took the opportunity to continue their training in cyber security even after the event. The content placed below because of the large amount of information was not overseen and was perceived and used by the majority of the participants.

Results

Outstanding opening rate

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High level of interaction

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Sustainability

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